Google has recently tightened the rules for Adwords landing pages and as a result, a lot of advertisers have been severly impacted. Their ads, which had CPC of a few cents have suddenly been changed to a few dollars each, causing all the profits to evaporate.
All serious marketers have been analyzing the situation and coming up with their own solutions. Jeff Alderson, who released Ad Word Analyzer earlier, has come up with his own strategies to beat the new Google rules and ensure that your Google campaigns stay cost effective.
Jeff knows his Adwords quite well and I am sure you can easily recover your investment by way of savings, just by applying a few of his suggestions.
Check out Adwords Strategies here.