Free · 40 checks · no email needed for your score
Is your launch actually ready?
Every founder asks it privately and almost nobody answers it with a number. This does. Forty checks across eight dimensions, including the one most launches fail without knowing: whether the answer engines can find you at all.
Takes about seven minutes. The score is instant and free. Nothing that identifies you is stored unless you ask for the full report.
What gets scored
Eight dimensions, weighted by how much damage each one does
Positioning and demand evidence carry the most weight because no amount of launch day execution rescues a launch nobody understood or wanted. AI visibility is weighted level with conversion and above traditional search, deliberately.
8
dimensions, from positioning through to whether your analytics were live before launch day rather than after it
40
specific checks, each with the exact fix and an effort estimate rather than a vague recommendation
0
emails required to see your score, your dimension breakdown and your three weakest checks
The dimension nobody scores
Your launch can be flawless and still be invisible
A growing share of buying research now starts inside an assistant rather than a search box. If ChatGPT, Perplexity, Gemini and Google AI Overviews have never encountered your product, you are absent from that conversation entirely, and no amount of launch day noise puts you into it.
The uncomfortable part is that this is a separate game from search rankings. What an assistant says about your category is assembled largely from what other people have written about it, and a brand talking about itself is a small part of that. Being good at SEO does not make you visible here, and being new does not shut you out, which is the opening.
The four minute version
Enter your product, category and two competitors. You get twelve specific prompts to paste into five different assistants and a scoring sheet to record whether you were named, mentioned or absent in each one.
No API keys, no signup, no cost. Just the uncomfortable answer, which is usually that you are absent everywhere and had no idea.
First-party data
The Launch Readiness Benchmark
Every launch scored here goes into an anonymous dataset. The first report publishes at 100 qualifying assessments, not 100 raw ones, because a benchmark built on thirty responses is an anecdote with a percentage sign attached. The exclusion rules are published in advance.
0 of 100 qualifying assessments in.
What it will answer
- Median readiness score, and how it differs by company stage
- The dimension founders most consistently overestimate
- The share of pre-launch products blocking at least one AI retrieval crawler, verified by reading their robots.txt rather than by asking
- The individual checks failed most often
Reading
The thinking behind the score
Nobody can find your launch: answer engine optimisation for new products
A launch can be executed perfectly and still be absent from AI answers. How to get retrieved, named and described correctly by answer engines before launch day.
16 August 2026
Launch guidesThe launch readiness framework: eight dimensions and forty checks
Launch readiness scored across eight weighted dimensions and forty checks. The full framework, the weights, the five result bands, and how to act on your score.
16 August 2026
AI visibilityThe 12 prompt test: how to check whether ChatGPT, Perplexity and Gemini know your product exists
Twelve prompts that reveal whether ChatGPT, Perplexity and Gemini can find and correctly describe your product, with a scoring sheet and how to read the result.
16 August 2026
Launch guidesWhy product launches fail: nine failure modes, and which ones you can recover from
Product launches fail in nine recognisable ways. This guide gives the observable tell for each one and says which failures you can still fix after launch day.
16 August 2026
Launch guidesThe 90 day pre-launch runbook, week by week
A week by week pre-launch runbook counting down from week 13 to launch day and the 30 days after, with the artefact and decision gate that closes each phase.
16 August 2026
AI visibilityComparison and alternatives pages: the launch asset answer engines quote most
Comparison and alternatives pages get cited because they already answer the question in the shape it was asked. How to build them, and what makes them fail.
16 August 2026
And when you would rather not do it yourself
Knowing the gap is the easy half
The assessment tells you what is weak and exactly how to fix it. If you would rather hand the fixing to somebody who does it for a living, that is what the people behind this site do.